Well, we are 15 months into running ONE Pepper Grill in Burlington, Vermont. We have learned a lot about marketing in that time, and now feel the need to share what we’ve learned with you.
If you find this information handy, please link to us!
1) Make sure you have a website with your own domain name. For ONE Pepper Grill, we own ONEPepperGrill.com.
2) If you have a signature product, buy that domain name as well. Our signature burger is called The Fat Darryl, so we also own TheFatDarryl.com. We have a whole website designed around that burger. That website is hosted on another web hosting service, linking back to our primary website.